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Prof. Valentyna Melnyk (Massey University)
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Prof. Valentyna Melnyk (Massey University)
Program
Date:
24.07.2013
Time
:
10:00 - 11:30
Location:
Ludwigstr. 28, VG
Title:
Cooling Down or Heating Up with Emotions: How Temperature Affects Consumer Response to Emotional Advertising Appeal
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